The highly anticipated collaboration between Erdem and H&M landed on Thursday 2nd. Look back to the night before the launch when I didn’t get a chance to go to a preview to purchase 2 pieces I have had my eye on for ages but no bother I’ll go online first thing only to realise the launch starts at 9 am which is an absolute let down. I underestimated the popularity of this collaboration and had to find out the hard way.
I work part time and Thursdays is a working day, first I have to drop off my son to my mum and then catch a bus to work, in my head it’s all sorted I’ll jump online around half 9 when I’m on the bus and I should get my bag and white frilly shirt. I drop my son off and started searching online at the bus stop only to find it’s sold out – oh my gosh, I was devastated, I honestly thought it wouldn’t be sold out that quick but it was, I managed to get the bag shown in the picture here but not the shirt. By the time I got to work for 10, everything was almost gone. In hindsight I would have gone online before I got on the tube, and purchased the items.
I noticed people were selling items on e-bay literally by 10am or even earlier, double or even triple the original price but you can’t stop people doing this. I stopped off at Westfield on the way home just by chance if it was there but it wasn’t so I’ll have to get an alternative. Ah I’m over it (not)