London is a city where you will find a sample sale on somewhere. I am a shopper that despises the sales unless it is online, the idea of queuing, shoving or mess is something I can’t comprehend. Shops like TK Maxx for example is my idea of hell, I’m not a fan of organised chaos, I like structure and calm.
I went to a Bella Freud sample sale a few weeks ago, people make an effort to go to these things, timing is everything, I went at 10 ish, thinking strategically that people who needed to be at work were at work and lunch wasn’t for a while. I queued a short while to get in, paid £3 ( for charity ) and headed in. The room at the hotel was minuscule, tops and jumpers were in a mountain heap on tables and other items were hanging up but there was no way you could get to them. My anxiety levels hit the roof at this point I brushed past a line of people standing and asked how long they were queuing to pay, a lady said an hour, an hour to pay? A flight to Paris is about an hour and 15, need I say more. I was in and out within 5 mins. Why not get a larger room? More staff at the tills, something to sort out this madness. I came away disappointed and worse, empty handed.
On Thursday I went to a Victoria Beckham sample sale in Shoreditch, it was run by company called curate, maybe Bella should give them a ring. The venue was huge, all items were on hangers, trousers and jeans folded, shoes and bags, along with sunglasses were placed on tables, the price list was above each section so no need to ask questions, you check a code and it gave you the price. The tills were at the back near the exit, it was organised, and well managed, I was very impressed. I managed to pick these 70’s style sunglasses, I like the fact they are not pitch black lenses, you can still see my eyes.
That is the contrast of sample sales I wanted to share with you, you never know what it’s like until you get there and I guess you expect chaos as it’s a sale but I think brands should make an effort to at least provide space. Those two are enough for me for a while.